A Hidden Gem for Generous New Guests

How do you attract the right guests to your fundraiser and auction? Many of your key supporters are already attending your event, and they’re just waiting to be asked for their help. They are eager to give and happy to help you engage other supporters long after your event is over.

However, you’ll need to consider a new approach. Audience development is a strategic and focused effort to ensure that you invite and engage your audience year-round. Stop thinking of your gala or auction as a one-time event; this is the limiting transactional approach. (You can learn more about my philanthropic approach to benefit auctions in Chapter 1 of A Higher Bid.) Instead, be more strategic. Know that your event can be inspiring enough to transform its guests into dedicated donors.

Create a community of champions. Build a powerful guest list of generous people that you can cultivate as donors for your great cause? Here is my favorite hidden gem to increase audience development.

cohesion-imageAre you inviting other professionals with whom your organization shares a strategic alliance? Be sure to include anyone who’s a professional allied with your profession. Consider those to whom you refer clients and those who refer clients to you. What about feeder schools or schools your that your students attend after graduation? Who hires the clients that you train, serve, or treat? Who attends the same professional conferences, hearings, and coalitions? Who is doing research, teaching, providing health care or law in your area? In a philanthropic model of benefit auctions, your goal is to connect people to your cause for long-term engagement and giving.

Allied professionals are often overlooked. They’re already there; just invite them in. This is a quick win, win, win.

Check out Chapter 5 of A Higher Bid to learn in-depth strategies and detailed techniques to get the right people in the room.

Please share you ideas with me at kathy@kingstonauction.com

Posted in non profit, non profit auctions | Tagged , , , , , , | Leave a comment

Eat a lot of ice cream!

“Eat a lot of ice cream, savor the flavor, but savor and remember those you are sharing the ice cream with even more.”
~ Patricia Massart, National Auctioneers Hall of Fame

Pat Massart was a beloved mentor, colleague and friend to me and countless auctioneers throughout the world. Enjoy her wise advise!

Posted in Charity Auctioneer | Leave a comment

From The Top: Why a F*REE Auctioneer can cost you thousands

Learn why an amateur volunteer auctioneer is the MOST EXPENSIVE cost of your fundraiser auction where you can lose thousands of dollars at your charity benefit auction. A professional auctioneer does not cost money – her or she will raise more money. Kathy Kingston fundraising auction expert and consultant explains how a professional benefit auctioneer can maximize your fundraising and excitement and have your guests clamoring to return year after year. www.HowToRaiseMoreMoney.com

A Higher Bid BookA Higher Bid Book Tour
NEW Fundraising Auction Seminar

Thursday, October 6th in Windsor, CT

Click this button to register & save your spot now!

Raise more money. Engage new donors.
Break All Records!

Key Differences Between Professional and Volunteer Auctioneers

Take your fundraising charity auction to the next level now.

A gift for you: complimentary fundraising special report
and Kathy’s e-newsletter:
www.HowToRaiseMoreMoney.com

Kathy Kingston 603-926-1919 kathy@kingstonauction.com

Posted in Video Series – Fundraising Auction Video | Tagged , , | Leave a comment

From The Top: Do You Rivet Your Guests with a Short Story?

 

Kathy Kingston, fundraising auction strategist explains how to inspire your audience to new levels of generosity with stories to raise more money than ever before!

A Higher Bid BookSkyrocket your fundraising! 
Engage new donors. Raise More Money.
Click Here to get your copy today!

Why Stories Raise More Money than
Statistics at your Fundraising Event

Take your fundraising charity auction to the next level now.

A gift for you: complimentary fundraising special report
and Kathy’s e-newsletter:
www.HowToRaiseMoreMoney.com

Kathy Kingston 603-926-1919 kathy@kingstonauction.com

Posted in Video Series - Fundraising Auction Video | Leave a comment

Is Your Benefit Auction Missing this Fundraising Pot of Gold?

rainbow-right-fenceSomewhere over your rainbow of benefit auction revenue…there’s an auction you dream of where new donors do bid high! Far beyond your silent and live auctions, sponsorships and fund a need truly lies a true pot of fundraising gold.

And no, it’s not a raffle.

Imagine a double rainbow strategy. How can you create an inspiring “second arc of fundraising” for your next benefit auction? Beyond your first ask for fundraising, the second ask is just as powerful. So what is that second arc of fundraising? It’s that all important second ask for referrals from your current supporters. Often overlooked, this powerful double rainbow strategy will help you reach your next span of philanthropy to engage more donors and raise more funds.

Activate The Gift of Influence

Think for a moment, what is a gift that everyone has? I call it the “Gift of Influence.” You can optimize this gift by inviting your supporters who know, love and trust you to personally introduce you to their friends and colleagues who also care about the impact of your mission. Ask for their gift of influence. It’s also known as a referral or a second ask.
By now you know the “first asks” necessary for a successful benefit auction: ask for silent and live auction items, ask for sponsorships, ask people to attend your benefit auction, ask for table hosts, ask for volunteers, ask for lead gifts for fund a need, ask for co-chairpersons, ask for donations if a guest can not attend and much more.

colorful-people-circleCreate and implement a new Second Circle of Influence plan.

Achievable and powerful, this second ask strategy is based on personal referrals from your current base of supporters. Invite your current item donors, sponsors, guests, auctioneer, board, vendors, venue management, volunteers, staff — virtually everyone who touches with your benefit auction.

Asking for a referral from a person who already supports you is not intended to be stressful or difficult. When people care about you, donate and volunteer for your great cause, many times they are happy to introduce you to their friends, family and colleagues. They just need to be asked.

Hint: It’s an honor to invite someone to give to a cause that impassions them so that they can make a difference. It’s the highest form of compliment for your supporter to personally refer a friend or college to you for your great cause.

Remember, people like to give. Giving feels good. Also remember that people do not give unless they are asked personally. The same is true for referrals. With the second ask you can optimize the top rule of fundraising: People give to people, for causes they care about. Make it a habit to ask for referrals every day. Ask unabashedly. Ask personally.

Here are a few tips to expand your second arc of influence at your next fundraising auction.

Audience Development: The number one question I’m asked is, Where can I find new donors? The answer may surprise you. They are attending your benefit auction right now. When recruiting table hosts or new guests try this. “Thank you for your support! Who are one to two people that you think that I should meet who would care about ‘name your cause.’ and who would attend our auction and be generous to (name your organization)” Would you introduce me to them personally by way of a call, meeting or even an email?”
Auction Item Procurement: Whether you receive an auction item donation or not, always ask, “Thank you so much. Would you recommend one to two other people who care about (name your mission) who you think would donate an auction item? Could you introduce them to me personally?

Sponsors: Ask your current sponsors: corporate, small business and in-kind sponsors. “Thank you so much. Would you recommend one to two other people who care about (name your mission) who you think I should meet? Would you introduce me to them personally by way of a call, meeting or even an email?”

Fund a Need Leadership Gifts: Whether or not you receive a gift be gracious and invite them to recommend their colleagues. “Thank you so much. Would you recommend one to two other people who care about (name your mission) who you think I should meet? Would you introduce me to them personally by way of a call, meeting or even an email?”

I’m sure you are getting the picture. The key is to first change your mindset to always incorporate a second ask as part of your fundraising strategy for your charity auction. The next key is to make it a daily habit to always ask the second follow up question every time you speak with a supporter.

A double rainbow is considered a sign of extreme good fortune, so is a “Second Ask Strategy.” Personally invite your supporters who know and who love you to help you build a strong network of loyal long term donors who are delighted to bid and give generously at your benefit auction and to your great cause for many years to come.

Posted in non profit auctions | Tagged , , , , , , | Leave a comment